Overview & My Role
I was brought in midstream as a UX consultant to clarify user barriers and help decrease errors on an already live site called HTH123. This microsite was targeted at pool owners perusing the shelves at an in-store display (as can be found in retail stores such as Walmart). Shelf talkers advertised "Here To Help 123", a 3 step system to aid the user in understanding the different steps of balancing the pH of a pool and solving pool issues. These POP displays showed the user how to access the microsite. The idea was that the user would scan a product (the actual product, not a label), which would pull up useful information just in time for the user to make an informed decision on product type and amounts needed based on factors like pool volume and specific water balance issue.
I worked with a PM, a Group Creative Director, a Director of Commerce Strategy, and an Art Director. This was a quick turn; the team held a kickoff and follow up meetings. I gathered information, asked questions to help decide next steps, and came up with some hypotheses. I determined that user tests would best aid the team in understanding and confirming what these user barriers were. For the user tests, I worked both alone and with a strategy intern when available.