Ford noticed there were many Ford dealer apps on the market, creating fragmentation and potentially confusing customers. Ford wanted to produce a cohesive branded app, but as part of an ecosystem. The challenge was to create a new Ford product offering, helping Ford move away from the "dying" car manufacturing business into mobility. The idea was to create an "app of apps" that would empower mobility. We were tasked with bringing this experience to reality–from start to finish.
We created an app to help Ford owners and non-vehicle owners alike by empowering mobility.
Our user could easily find parking, save their spot, connect with their dealer, access vehicle information for multiple vehicles, manage Ford payments, find gas stations, and get help from a friendly Ford Guide (concierge).
Working on a cross-functional, agile team, we created workflows that made us more efficient. We worked globally with other offices in order to produce something that worked for Ford users worldwide.
Version 1.0 of the app was debuted at the North American Auto Show. It launched globally on the iOS and Android app stores and became one of the highest rated apps for a car manufacturer. Today it stands at a 4.6 rating.