Note: Some portfolio pieces have been modified with dummy text in order to protect proprietary information.
CHALLENGE: Ford noticed that there were too many Ford dealer apps on the market and wanted a cohesive branded app. The challenge was to create an app of apps that would empower mobility. We were tasked with imagining this experience from scratch, from start to finish.
SOLUTION: Working on a cross-functional, agile team, we created workflows that made us more efficient. We worked globally with other offices in order to produce something that worked for Ford fans worldwide.
RESULT: The app was debuted at the North American Auto Show. It launched globally on the iOS and Android app stores and became one of the highest rated apps for a car manufacturer.
CHALLENGE: tnvacation.com had an overwhelming amount of information and an information architecture that lacked relevancy to its users. The design needed refreshing as well, so the client was looking to redesign the website. The goal was better IA, personalization, and a space to advertise important campaigns. The project was heavily creative based. I was brought in to lead UX.
SOLUTION: I shifted the focus from creative concepting to testing and information architecture and changed the team’s process. In this way, we could give enough thought to site structure and execution. I organized the information architecture and organized, implemented, and facilitated user testing. I created well-thought out designs and met with client on a regular basis to get feedback and iterate on designs.
RESULT: The redesigned website had a better user experience and it was awarded Best Digital Experience at the Acquia Engage Awards.
CHALLENGE: Design a customer portal for Spire Energy, which consolidates 5 natural gas utilities under one brand to Spire's 1.7 million customers across Missouri, Mississippi, and Alabama.
SOLUTION: Working in a small team, we gathered requirements from the different gas utilities and worked to make a solution that fit all of them well. We used InVision to quickly prototype on our designs and present to the client, iterating frequently.
RESULT: The new website represented a 262% increase in online visitors YOY and a $1.9 million cost savings to the client. Users enjoyed an improved experience and a more cohesive look and feel throughout the site.
Research fueled insights that led me to create these wireframes for a consumer packaged good.
CHALLENGE: The site was content-heavy, hard to navigate, and used an outdated blog-style template. It did not easily meet the needs of its users, and it was not responsive.
SOLUTION: I completely revamped the site in a responsive design that reflected a better user experience and a more modern and aesthetically pleasing design.
RESULT: Traffic to the site increased, and members were now able to find news about the organization, upcoming events, a speaker listing, and officer information. Alumni and prospective speakers could now easily contact the officers.
Redesigned the weekly newsletter for TAG.
This document presents the current site architecture and plan for restructuring a client's website, along with some user flows/blocking diagrams.
Proposed wireframe for the redesign of a travel agency client's website, emphasizing visuals, eliminating clutter, and promoting social media presence for the brand. The background image and customer quote changes with the slider to reflect different trips the company offers.
This document condensed the findings of an Importance/Difficulty Matrix in a way that was user friendly for agency leadership.
I am Google Analytics Academy certified.
This document was used to map consumer touch points in the agency.
I edited this video in 2012 as part of a project on documenting creativity.
I improved a full web site for principals of the agency with new code and better usability. One of the techniques I employed in this content-heavy site was the use of accordion menus. Languages used: HTML, CSS, PHP
Updated and maintained Enviromedia.com and its News page.
Updated and maintained Greenwashing Index, a site promoted by Enviromedia and the University of Oregon.
Updated and maintained the Leanwashing Index, a public service tool provided by Enviromedia Social Marketing,
Updated and maintained NorthTexasWaterIQ.org on behalf of the North Texas Municipal Water District.
Comprehensive media plan for Big Top Candy Shop's expansion to Tennessee.
Created in order to communicate pros and cons of HTML5 to peers.
Created to present 5 musts for using social media as an advertising platform.
Ad I designed for a fictional healthy brand of chips.